For homes where every wall is intentional.
Phase 1A focuses on Soft Watercolor Memories (the warm, dreamy storybook vibe) and Timeless Oil Memorials (for Forever Moments). Modern Story Posters is the third style — designed for homeowners who want pet art that feels like editorial design, not just décor.
- Bold flat-color compositions in 3 curated palettes
- Editorial framing — white-space-forward, not photo-realistic
- Magazine-cover energy for living rooms and offices
- Hand-illustrated by our 2 dedicated Modern artists (joining Phase 1B)
- Same Phase 1A pricing structure ($109 hero) and 2-approval process
Phase 1B launch trigger: ≥150 waitlist signups OR Emma persona conversion gap >15% (analytics-monitored). The waitlist is how we decide when to switch the style on.